I'm Nadia Shen, a design lead with 10+ years transforming complex business challenges into meaningful user experiences for Fortune 500 clients like Pfizer, Goldman Sachs, and Marriott. I believe every design decision should have clear intention — guiding behavior, inspiring action, and helping people accomplish their goals without friction. I'm both a big-picture thinker and someone who loves getting into the design details, balancing strategic vision with hands-on execution. I lead by removing obstacles so creative teams can do their best work, taking complex briefs and turning them into clear, actionable direction that sets everyone up to succeed.